Art Direction & Visual Design 


Project: Adobe MAX: CoCreate 2020
Client: Adobe Max
Visual & Graphic by Gydient
Animation by Hieu Vu
at Collaborative Team Fustic. Studio



Adobe Max: CoCreate 2020

View on Behance


Adobe MAX—The Creativity Conference on October 20–22, 2020 featuring live and on-demand content, including sessions, labs, keynotes, musical performances and celebrity guest appearances, plus sneak peeks of new Adobe features straight from their labs.

We were honored to join the CoCreate team. We were commissioned to design assets surroundings the official MAX logo with the Adobe Illustrator app on iPad and then bring them to life using After Effect.




Asset 01: Evolution


Adobe has always been at the forefront of digitizing the visual art (now bringing Illustrator to the iPad) and we want to capture that using our transformative style. We are captivated by Roy Lichtenstein era-defining pop art style and wanted to incorporate them with flat vector design.





Process






Asset 02: Mirage



We praise Adobe MAX as the perfect connection point of art and tech and of people with people. We want to celebrate this connection with an analogy of a mirage - a point where earth meets the sky, under the right atmospheric condition shall produce a visually tantalizing optical illusion. We later elevated the composition to include a prism to further elevate the idea of meeting, connection and expand.





Process





Thank you for watching!