Driven by curiosity,
guided by creative excellence.
Gydient
Creative Director /
Design Director /
Designer
Tra Giang Nguyen, known as Gydient, is a recognized Creative & Design Director based between Vietnam and Germany.
With 8 years of experience shaping influential brands, Gydient combines strategic thinking, creative excellence, and a future-forward mindset to drive business transformation.
She has led and delivered impactful solutions for the world's leading brands, including Google, Nike, Spotify, Amazon, and Adobe, alongside ambitious, high-growth startups like Gatheround, and xtar.
Her expertise has been shaped through years of practice, including her role as Design Director at Koto, where she deepened her strategic and creative leadership.
Her work has been recognized by some of the most prestigious organizations, including ADC New York, TDC New York, It’s Nice That, Communication Arts, and more.
A builder at heart, Gydient is the creator of Exposed Virtual Anonymity (EVA) and partner of Fustic.Studio. In her free time, she gives talks and leads workshops at design festivals and universities.
Services
Branding
Brand Identity
Brand Strategy
Brand Consultant
Digital
Website Design
Digital Product
UI Direction
Campaign
Campaign Collateral
Art Direction
Motion Design
Industries
Technology
Spotify
Amazon
Adobe
Sonos
Gatheround
Oomi
Xtar
Art & Culture
Deirdra Govan
Rebecca Niels
Neuvo Rico Film
Black Bar Mitzvah
Ngot Band
Soccer Mommy
Music
DAO Music Entertainment
AIS Label
Fashion
Nike
Pull&Bear
Martian
The Smiley Company
Healthcare
Vivision
Phu San 1
Finance
Lighthouse
Food & Beverage
Beck’s Ice
Activities
Recognitions
2023
TDC Winner, Move The System
2023
Exposed Virtual Anonymity Exhibition (EVA) in Saigon
Role: Founder & Creative Director
Artwork: The Mirrored Masks, Feedee.
2023
TDC New York Shortlist, Hako Hangul
2023
Poster House New York: Women in Digital Design
2022
The Communication Arts: Featured on Fresh Category
2021
Top 25 Graphic Design by It’s Nice That
2021
TYPEONE Magazine: 2nd Issue Kinetic Type, Featured on Idol Category
2019
ADC Merit, Agent Orange
2019
Vietnam Halography Bronzo, Nhan
Features
Magazines
It’s Nice That
Communication Arts
TYPE ONE Magazine
L’OFFICIEL
Creative Boom
Advertising Vietnam
Girlsclub.asia
Pangram Pangram
Diversity Type
Design Week
YouTube
Vietcetera
Hidden Archive
Exposed Virtual Anonymity
Spotify
M.A.D Podcast
Tay Du Ky Podcast
Miss Behave Podcast
Talks & Workshops
2024
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Berlin — Talk at Berlin Letters Festival
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Hamburg — Talk at Hamburg Future Playground
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Hamburg — Podcast: How to Work with Nike
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Hanoi — Talk EVA Digital Exhibition
2023
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Online — Talk at Inscript Type Festival: Everything Everywhere All at Once
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Hanoi — Talk at British University Vietnam (BUV)
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HCM — Artist Talk at Exposed Virtual Anonymity Exhibition
2021
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Online — Talk “Digital Art: Continuous Ramifications and Trends“ at VCCA
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Online — Podcast: Redesigning Before the Blockchain Wave — Gydient
2020
HCM — Talk at RMIT University
2019
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Hanoi — Host, Open Collab Workshop
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HCM — Host, Open Collab Workshop