Driven by curiosity,
guided by creative excellence.
Gydient
Creative Director /
Design Director /
Designer
Tra Giang Nguyen, known as Gydient, is a recognized Creative & Design Director based between Vietnam and Germany.
With 8 years of experience shaping influential brands, Gydient combines strategic thinking, creative excellence, and a future-forward mindset to drive business transformation.
She has led and delivered impactful solutions for the world's leading brands, including Google, Nike, Spotify, Amazon, and Adobe, alongside ambitious, high-growth startups like Gatheround, and xtar.
Her expertise has been shaped through years of practice, including her role as Design Director at Koto, where she deepened her strategic and creative leadership.
Her work has been recognized by some of the most prestigious organizations, including ADC New York, TDC New York, It’s Nice That, Communication Arts, and more.
A builder at heart, Gydient is the creator of Exposed Virtual Anonymity (EVA) and partner of Fustic.Studio. In her free time, she gives talks and leads workshops at design festivals and universities.