CHALLENGE

DAYY stands at the intersection of digital innovation and creative execution, a 0-to-1 partner for ambitious companies. As the studio evolved, its brand needed to reflect sharper positioning, faster impact, and a bolder spirit. The challenge: craft a visual identity that communicates DAYY’s hybrid nature, part consultancy, part creative studio, while signaling a “Let’s rethink tomorrow” mindset.


SOLUTION

We built a brand system that captures DAYY’s momentum and vision. The new all-caps logo anchors the identity with strength and confidence. A dynamic gradient system, inspired by light emerging from the horizon, reflects the brand’s core promise: “Let’s rethink tomorrow.” The result is a design language that bridges strategy and imagination, while keeping the brand intentionally minimal.