Exposed Virtual Anonymity #01
How Technology Shaping Identities
TEAM
Written & Founded by Gydient
Creative Direction by Gydient
Full Team
CLIENT
Initiative long-term project
INDUSTRY
Technology
Arts & Culture
SERVICE
Exhibition Design
Exhibition Production
ABOUT EVA
Exposed Virtual Anonymity (EVA) is a research project written and created by Gydient (Tra Giang Nguyen). The first exhibition under the EVA umbrella premiered in Ho Chi Minh City.
In a world where the boundaries between online and offline lives continue to blur, EVA explores how we construct and navigate identity in the digital age, where anonymity can both empower and expose.
Through this body of work, Gydient asks: How have history, current technologies, and emerging innovations shaped our sense of digital self?
BRAND IDENTITY
The brand identity for EVA was anchored in Exposed Anonymity — a variable typeface designed not to be read, but to be decoded.
In collaboration with motion designers, graphic designers, and strategists at The Lab, we expanded this system across every exhibition touchpoint, carrying its intensity through the entire EVA brand.
VIRTUAL SPACE DESIGN
The EVA exhibition lives in two parallel spaces: virtual and physical.
We began in the virtual, creating two distinct rooms: Room 1 – An Old Dream & Room 2 – The Watcher.
Room 1 – An Old Dream looks back at the early visions that shaped the virtual world.
Room 2 – The Watcher questions how deeply tech companies may be intruding, often without us knowing.
EVA PHYSICAL SPACE DESIGN
Moving into the physical space, we wanted visitors to experience the same sense of parallel worlds as in the virtual. The spatial team built an immersive environment, blocking out all external light, lining the walls with screens, and filling the space with digital artworks.
The journey began with An Old Dream, flowed into The Watcher, and concluded with The Presentation of the Self, where the ten virtual selves of ten women artists were revealed.
Entry to An Old Dream begins with a look at the history of our desire to build immersive experiences.
The VR Booth at the EVA exhibition invited visitors to step into the virtual world together. While physically in the same room, they gathered inside a shared digital space.
Inspired by Morton Heilig’s Sensorama.
Entering The Watcher Room, visitors encounter two monumental artworks:
The Feedee (Right): As each visitor steps before it, they transform into a vibrant, random color dot—captured and integrated into a dynamic, evolving canvas that visualizes collective presence.
The Watcher Virtual Space (Left): This space probes the invisible reach of technology, raising critical questions about how deeply tech companies intrude into our lives—often without our awareness.