CHALLENGE

IMAGINE is a creative studio powered by music, partnering with ambitious brands to shape emotional impact through sound. From sonic identities to music-driven campaigns, their work lives at the intersection of culture, creativity, and storytelling. But how do they brand a studio that flexes from avant-garde to mainstream, without losing coherence?


SOLUTION

We built a system that mirrors IMAGINE’s creative range. At its core: an Expressive Type system that visualizes sound, shifting in tone and rhythm across contexts. To anchor that expression, we introduced a visible grid that adds clarity and consistency. The result is a brand that’s as fluid as the music it’s shaped by, but always unmistakably IMAGINE.