CHALLENGE

Now available in 50 markets, Spotify DJ combines conversational AI with global editorial expertise to deliver a dynamic, two-way music experience.

More than a playlist engine, DJ acts as a responsive, real-time companion—one that understands your mood, adapts to your context, and speaks your language.



DESIGN SOLUTION

The campaign hero video introduced DJ’s features while staying true to Spotify’s brand—expressive, innovative, and fun.

Working closely with brand strategists, copywriters, motion designers, and the Spotify team, we made sure every touchpoint communicated DJ clearly and playfully.

We helped shape DJ into something more than a playlist engine—into a companion that doesn’t just play music, but listens.