CHALLENGE

Undiscovered connects top-tier talent in design, product, engineering, and marketing with companies across Europe. But in a competitive recruitment landscape, the firm needed more than just a functional identity. it needed a brand that could stand out, resonate, and scale. The challenge was to create a distinctive visual system that captured Undiscovered’s human touch, sharp intuition, and whimsical personality, while appealing equally to both employers and candidates.


SOLUTION

We turned the act of searching into the brand itself. At the center is a detective mascot wearing the founder’s signature hat, a clear symbol of curiosity and discovery. This character brings instant recognition. From that core, a cohesive visual system was developed and scaled across all brand touchpoints. The result is an identity that sets Undiscovered apart, not just as a corporate service, but as a trusted ally.