Mark
Mark


Driven by curiosity, 

guided by creative excellence.



— About

Gydient: Creative Director / 
Design Director /
Designer

Tra Giang Nguyen, known as Gydient, is a recognized Creative & Design Director based between Vietnam and Germany.

With 8 years of experience shaping influential brands, Gydient combines strategic thinking, creative excellence, and a future-forward mindset to drive business transformation.

She has led and delivered impactful solutions for the world's leading brands, including Google, Nike, Spotify, Amazon, and Adobe, alongside ambitious, high-growth startups like. Gatheround, and xtar.

Her expertise has been shaped through years of practice, including her role as Design Director at Koto, where she deepened her strategic and creative leadership.

Gydient's work earns recognition from prestigious organizations such as ADC New York, TDC New York, It’s Nice That, and Communication Arts.

A builder at heart, Gydient is the creator of Exposed Virtual Anonymity (EVA) and a partner at Fustic.Studio ↗. In her free time, she gives talks and leads workshops at design festivals and universities.

— Services

Branding
— Brand Identity
— Brand Strategy
— Brand Consultant

Digital
— Digital Product
— Website Design
— UI Direction

Campaign
— Campaign Collateral
— Art Direction
— Motion Design



— Medias


LinkdedIn
Instagram
Behance

Threads

— Recognitions


2024 - Young Ones ADC New York Award
 Project: NFT Mania
Winner: Typography / Motion

2024 - Young Ones TDC New York Award
Project: Exposed Anonymity Typeface
Winner: Type Design / Type Family

2024 – Top #5 Wechoice 2023 / Z Go Global

2023 – Young Ones TDC New York Award
 Project: Move The System
Winner: Typography / Posters / Moving Posters

2023 – Exposed Virtual Anonymity Exhibition (EVA) in Saigon
Role: Founder & Creative Director
Artwork: The Mirrored Masks, Feedee.

2023 – TDC x Type01 x PosterHouse New York: Exhibition — Advertising Type: Women in Digital Design
 Project: Hako Hangul

2023 – Young Ones TDC New York Shortlist: Project: Hako Hangul

2022 – The Communication Arts Typography Annual 12: Featured on Fresh Category (on Print)

2021 – Review of the Year 2021: Top 25 Graphic Design by It’s Nice That

2020 – 2nd Issue Kinetic Type - TYPEONE Magazine: Featured on Idol Category (on Print)

2019 – Young Ones ADC New York
Merit – Project:  Agent Orange Typeface

2019 – ADC Germany Shortlist: Project: Agent Orange Typeface

2019 – Hamburg Department Design: Portfolio


— Workshops & Talks


2024 – Talk at RMIT University: Type Design & Brand Identity.
2023 – Talk at Inscript Type Festival: Everything Everywhere All at Once.

2023 – Talk at British University Vietnam (BUV)

2023 – Artist Talk at Exposed Virtual Anonymity Exhibition

2021 – Online Art Talk “Digital Art: Continuous Ramifications and Trends“ at Vincom Center for Contemporary Art

2021 – Redesigning before the Blockchain wave - Gydient | MAD x Vietcetera Podcast 

2020 – Vietnamese Type Design at RMIT University. In GRAP2737 (Visual Vocabulary)

2020 – Live Talk at Represent.network

2019 – Host Open Collab (Online platform by Patrick Thomas) in Hanoi & Saigon