Strengthen your brand through authentic visual connection.
— Bio
Tra Giang (Digital pseudonym: Gydient) is a creative designer & strategic thinker with 5+ years of experience in the creative industry. She has multidisciplinary skills and experience in digital brand & identity design, kinetic typography, type design, motion design, AI & web3. Giang’s been helping tech & creative companies/ startups strengthen their brand through authentic visual connection.
Since 2017, she’s been working as a creative partner (ex co-founder) at Fustic.Studio. While working on her BA Degree in Communication Design at HAW Hamburg (2019-2023), Giang is currently active as a Freelance Art & Design Director.
Giang offers contemporary, efficient, and gritty digital solutions. Her work was recognized by foremost organizations such as Art Director Club, Communication Arts, It’s Nice That, Adobe, Creative Boom, and Poster House.
— Selected Clients:
Creative/Design:
Adobe
Anyways.co
Dinamo
MN-Associates
Fustic.Studio
LeeDo Type
QIE Media
Typeone Magazine
Tech:
Amazon
Gatheround
OOMI
Electronics:
Sonos
Food & Drink:
Beck’s Ice
Fashion:
Pull&Bear
The Smiley Company
Art & Culture:
Deirdra Govan
Neuvo Rico Film
Black Bar Mitzvah
Ngot Band
Soccer Mommy
— !nterview on
Magazines:
It’s Nice That
Communication Arts
Type One Magazine
Creative Boom
Girlsclub.asia
Pangram Pangram
Diversity Type
Youtube:
Vietcetera
Spotify:
M.A.D Podcast
Tay Du Ky Podcast
— Recognitions
2023 – TDC x Type01 x PosterHouse: Featured Poster Hangul Typeface in permanent collection
2022 – Hamburg Department Design: Posters Exhibition at Screen Memories Class
2022 – The Communication Arts Typography Annual 12: Featured on Fresh Catergory
2021 – Review of the Year 2021: Top 25 Graphic Design by It’s Nice That
2020 – 2nd Issue Kinetic Type - TYPEONE Magazine: Featured on Idol Category
2019 – Young Ones (ADC New York)
Merit: Project Agent Orange Typeface
2019 – Hamburg Department Design: Portfolio Exhibition
— Talks
2021 – Online Art Talk “Digital Art: Continuous Ramifications and Trends“ at Vincom Center for Contemporary Art
2021 – Redesigning before the Blockchain wave - Gydient | MAD x Vietcetera Podcast
2020 – Vietnamese Type Design at RMIT University Vietnam.
In GRAP2737 (Visual Vocabulary)
2020: Live Talk at Represent.network
2019 – Host Open Collab (online platform by Patrick Thomas) in Hanoi & Saigo
— Soc!al Media
Instagram
Behance
LinkedIn
Weekly Word Collective is a website Gydient built for Peter Schmidt Group to gather funny posters, feel free to submit your cute design!
— Recognitions
2023 – TDC x Type01 x PosterHouse: Featured Poster Hangul Typeface in permanent collection
2022 – Hamburg Department Design: Posters Exhibition at Screen Memories Class
2022 – The Communication Arts Typography Annual 12: Featured on Fresh Catergory
2021 – Review of the Year 2021: Top 25 Graphic Design by It’s Nice That
2020 – 2nd Issue Kinetic Type - TYPEONE Magazine: Featured on Idol Category
2019 – Young Ones (ADC New York)
Merit: Project Agent Orange Typeface
2019 – Hamburg Department Design: Portfolio Exhibition
— Talks
2021 – Online Art Talk “Digital Art: Continuous Ramifications and Trends“ at Vincom Center for Contemporary Art
2021 – Redesigning before the Blockchain wave - Gydient | MAD x Vietcetera Podcast
2021 – Redesigning before the Blockchain wave - Gydient | MAD x Vietcetera Podcast
2020: Live Talk at Represent.network
2019 – Host Open Collab (online platform by Patrick Thomas) in Hanoi & Saigo
— Soc!al Media
Behance
Weekly Word Collective is a website Gydient built for Peter Schmidt Group to gather funny posters, feel free to submit your cute design!