— About
— I’m Giang, a multidisciplinary creative thinker. Known by my digital pseudonym Gydient, I bring expertise as an art director specializing in digital brand design, kinetic typography, motion design. Currently, my exploration extends to VR/AR/XR development and generative AI.
— My extensive network gets things done. With almost 6 years of industry experience, I’ve collaborated with a diverse range of creative minds, serving renowned clients like Google, Adobe, Amazon, Sonos, Pull&Bear, and more.
— My true passion lies in working with startups, where I excel in helping them craft visual identities and build their brands from the ground up. Notable startups I've participated in working with include OOMI, Gatheround, and xtar.
— I am a passionate builder. As a former co-founder of Fustic.Studio, I have transitioned into the role of a creative partner. In recent years, I have built RiceorDie (Web3 Project) and Exposed Virtual Anonymity (VR/AR Project).
— My works have been recognized by top organizations such as the Art Director Club, Type Director Clubs, Communication Arts, It's Nice That, Adobe, Creative Boom, and Poster House New York.
— Services
Branding:
— Visual Identity
— Motion Identity
— Brand Strategy
Graphics:
— Type Design
— Kinetic Typography
— Motion Design
— Campaign Design
— Visual Pack
— Medias
— Recognitions
2023 – Young Ones TDC New York Award: Project: Move The System
Winner: Typography / Posters / Moving Posters
2023 – Exposed Virtual Anonymity Exhibition (EVA) in Saigon
Role: Founder & Creative Director
Artwork: The Mirrored Masks, Feedee.
2023 – TDC x Type01 x PosterHouse New York: Exhibition — Advertising Type: Women in Digital Design
Project: Hako Hangul
2022 – Hamburg Department Design: Posters Exhibition at Screen Memories Class
2022 – The Communication Arts Typography Annual 12: Featured on Fresh Catergory (on Print)
2021 – Review of the Year 2021: Top 25 Graphic Design by It’s Nice That
2020 – 2nd Issue Kinetic Type - TYPEONE Magazine: Featured on Idol Category (on Print)
2019 – Young Ones ADC New York
Merit – Project: Agent Orange Typeface
2019 – Hamburg Department Design: Portfolio