I strongly believe in brands or products that showcase a witty touch of creativity.

— About

— I’m a multidisciplinary creative thinker. Known by my digital pseudonym Gydient, I bring expertise as an art director specializing in digital brand design, kinetic typography, and motion design. Currently, my exploration extends to VR/AR/XR development and generative AI.

— My extensive network gets things done. With almost 6 years of industry experience, I’ve collaborated with a diverse range of creative minds, serving renowned clients like Google, Nike, Adobe, Amazon, Sonos, Pull&Bear, and more.

— My true passion lies in working with startups, where I excel in helping them craft visual identities and build their brands from the ground up. Notable startups I've participated in working with include OOMI, Gatheround, and xtar.

— I am a passionate builder. As a former co-founder of Fustic.Studio, I have transitioned into the role of a creative partner. In recent years, I have built Exposed Virtual Anonymity (VR/AR Project).

— My works have been recognized by top organizations such as the Art Director Club, Type Director Clubs, Communication Arts, It's Nice That, Adobe, Creative Boom, and Poster House New York.

— Services

— Brand Identity
— Design System
— Motion Identity

— Brand Idea
— Brand Architecture
— Design Strategy

Experience Design:
— Art Direction
— Type Design
— Kinetic Typography
— Motion Design
— Illustration

— Medias



— Recognitions

2024 - Young Ones ADC New York Award
Project: NFT Mania
Winner: Typography / Motion

2024 - Young Ones TDC New York Award
Project: Exposed Anonymity Typeface
Winner: Type Design / Type Family

2024 – Top #5 Wechoice 2023 / Z Go Global

2023 – Young Ones TDC New York Award
Project: Move The System
Winner: Typography / Posters / Moving Posters

2023 – Exposed Virtual Anonymity Exhibition (EVA) in Saigon
Role: Founder & Creative Director
Artwork: The Mirrored Masks, Feedee.

2023 – TDC x Type01 x PosterHouse New York: Exhibition — Advertising Type: Women in Digital Design
Project: Hako Hangul

2023 – Young Ones TDC New York Shortlist: Project: Hako Hangul

2022 – The Communication Arts Typography Annual 12: Featured on Fresh Category (on Print)

2021 – Review of the Year 2021: Top 25 Graphic Design by It’s Nice That

2020 – 2nd Issue Kinetic Type - TYPEONE Magazine: Featured on Idol Category (on Print)

2019 – Young Ones ADC New York
Merit – Project:  Agent Orange Typeface

2019 – ADC Germany Shortlist: Project: Agent Orange Typeface

2019 – Hamburg Department Design: Portfolio

— Workshops & Talks

2024 – Talk at RMIT University: Type Design & Brand Identity.

2023 – Talk at Inscript Type Festival: Everything Everywhere All at Once.

2023 – Talk at British University Vietnam (BUV)

2023 – Artist Talk at Exposed Virtual Anonymity Exhibition

2021 – Online Art Talk “Digital Art: Continuous Ramifications and Trends“ at Vincom Center for Contemporary Art

2021 – Redesigning before the Blockchain wave - Gydient | MAD x Vietcetera Podcast 

2020 – Vietnamese Type Design at RMIT University. In GRAP2737 (Visual Vocabulary)

2020 – Live Talk at

2019 – Host Open Collab (Online platform by Patrick Thomas) in Hanoi & Saigon